Press releases
26 Apr 2022

GRUBE gets off to a flying start in digital commerce with novomind software infrastructure

Specialist retailer for forestry and hunting equipment opts for shop and PIM system from a single source / Technology change for strong performance in twelve European online shops

Technology change at one of the leading mail-order companies for forestry and hunting equipment: GRUBE KG Forstgerätestelle headquartered in Bispingen (Lower Saxony) is now using a software infrastructure from novomind. The powerful novomind iSHOP system replaced the previously used Shopware system this year. novomind iPIM has already been the central product information management system at GRUBE since 2020. The novomind iPIM Print module permits efficient data publishing by controlling the complete print workflow for offline advertising materials. This has simplified the creation of the various GRUBE catalogs. The perfect interaction of the high-quality PIM and shop system from the Hamburg-based software company novomind AG ensures strong and stable performance of GRUBE’s web shops. In a first step, and the English-language web shop as well as the GRUBE country shops for Austria, Switzerland and France have been launched with novomind infrastructure.

As a project partner, the online agency web-netz from Lüneburg, GRUBE’s existing agency and a novomind iSHOP solution provider, was responsible for the concept, design and technical implementation in cooperation with novomind. web-netz will be in charge of the technical support of the GRUBE web shops and the next rollouts for the other country and brand shops, including, and GRUBE operates twelve European online shops and sub-shops in six languages. The company, which looks back on a long tradition, operates in ten European countries and offers more than 30,000 products from A for axe to Z for zippers.

“With the new software infrastructure from novomind, we have created an elementary prerequisite for consistently pushing ahead the internationalization and growth of the GRUBE Group as part of our e-commerce strategy. The novomind systems are perfectly matched to each other and to our requirements,” explains Alexander Zindler, Head of E-Business at GRUBE.

“A powerful online presence is key to success in digital commerce. With our software, we offer customers tailor-made, flexible and scalable solutions and products from a single source, which enable them to increase the efficiency of their processes and maximize their performance in omni-channel commerce,” says Markus Rohmeyer, CPO Product Management at novomind.