Press releases PIM Shop
12 Jan 2021

Education specialist Betzold relies on software infrastructure from novomind for its new B2B online shop for large customers

Education specialist and mail order company for teaching materials simplifies large orders / Additional B2B web shop with novomind iSHOP and novomind iPIM / Automated product range management and price logic

Simply order more: Arnulf Betzold GmbH based in Ellwangen, South Germany, facilitates large orders with a new B2B web shop specifically designed for large customers and retailers. The family-run business with a 50-year history once again relies on the proven software infrastructure provided by novomind AG, which is already used for its existing online shops, and

“Together for education” is the mission statement of the mail order company, which offers teaching and learning materials for education professionals, schools, day care centers and kindergartens. A wide range of over 100,000 articles makes the specialist in materials and supplies for educational institutions one of the leading providers in Germany, Austria and Switzerland. The product range is constantly reviewed and adapted. Last year, for instance, in the context of the coronavirus pandemic, items for homeschooling and more stringent hygiene requirements such as Plexiglas partitions or air purifiers were added to the product range.

As far as technology is concerned, all of Betzold’s online shops are based on the novomind iSHOP system. The shop technology is supported by novomind iPIM – this product information management (PIM) system for omni-channel commerce ensures fast and reliable data export directly to the web shop. The perfect interaction of the shop and PIM system from a single source ensures user-friendly data integration and automated, high-performance data provision in the Betzold online shops.
In the new, additional special web shop for large customers at, retailers, exporters and distributors can now place orders more quickly at their respective customer-specific prices and conditions. The automated price logic and product range management, which only displays articles that are available in the customer’s country, minimize the need for customer queries.

“Our new web shop enables our large customers to independently obtain information on volume discounts and article availability around the clock. The automated processes help us increase customer satisfaction and win new customers, while at the same time reducing the workload of our office and field staff,” explains Albrecht Betzold, Managing Director of the family-owned company from South Germany. “We are delighted to have novomind as a reliable partner at our side, providing us with expert support in the automation and digitalization of our processes.”

“The exchange and the cooperation with the Betzold team on this project were once again so cooperative and target-oriented that the implementation went smoothly, even against the backdrop of the COVID-related contact restrictions,” says Stan Carstensen, COO Customer Solutions at novomind.