Press releases PIM Shop
28 Apr 2020

Joh. Friedrich Behrens AG: New customer for OSP and novomind

OSP and novomind support Behrens Group in digitalization

OSP (Otto Group Solution Provider), an international IT service provider for retail and logistics, and novomind AG, a leading provider of commerce and customer service software solutions, have jointly won Joh. Friedrich Behrens AG as a new customer. Headquartered in Ahrensburg near Hamburg, the Behrens Group is the owner of the BeA and KMR brands and one of Europe's leading manufacturers of fastening technology for wood and wood-like materials. Going forward, the Group will rely on the iPIM and iSHOP solutions from novomind. Building on its extensive expertise in B2B trading, OSP acts as an implementation partner and expands its customer portfolio in the industrial sector.

New solutions to be implemented within three months

During the first phase of the project, which started in early April, the existing product information management system is being replaced with novomind iPIM. Starting mid-May, this will be followed by the implementation of a web shop for the trade brand of the Behrens Group, KMR, based on novomind iSHOP. KMR, a manufacturer of high-quality professional products for the trades, previously had only a CMS and will use novomind iSHOP as a showroom during the first phase. The aim is to initially provide trade customers with specific product information. Additional shop functions such as shopping cart and check-out can be flexibly integrated at any time. “The digital showroom increases the visibility of our products and significantly improves the quality of information on the Internet,” explains Tobias Fischer-Zernin, CEO of Joh. Friedrich Behrens AG. “We thus support our specialist dealers in selling KMR products.”

Remote implementation during the coronavirus crisis

Due to the ongoing coronavirus crisis, the project is being implemented remotely. The requirements workshops were already hosted and carried out via video conference, and now the implementation of the new systems is also taking place remotely. “We are pleased to have gained the trust of the Behrens Group despite the physical distance and are bringing not only our implementation experience to the table but also our expertise in the execution of cross-locational project,” says Norbert Gödicke, Managing Director at OSP. Markus Rohmeyer, CPO at novomind, emphasizes the advantage of having a shop and PIM system from a single source: “If the solutions used harmonize perfectly right from the start, this ensures maximum efficiency.”