The software house novomind from Hamburg. Now in Middle East and Africa.

Intelligent software since 2000.

We are novomind – with hanseatic roots in Hamburg and technology in use worldwide. We develop intelligent commerce and customer service software solutions and belong to the European technology leaders in our business field. We support around 250 companies in Europe and Asia with over 400 employees. And when doing so, our customers’ targets are our agenda. Our areas of activity are online retail and electronic customer communication. The service spectrum is as broad as it is specialised: from individual customer e-business solutions and e-commerce products such as online shops, PIM (Product Information Management) and marketplace integration, up to tailored solutions for contact and service centres. In use everywhere. Artificial intelligence (AI) – developing AI technology is in our DNA and is part of the founding story of novomind. We’re passionate about this – clever and efficient combinations of creative developer spirit and artificial intelligence.

novomind MEA is the Middle east, Africa and North Africa operation for novomind, together with our sister company novomind Egypt, we have big and strong local present with best R&D, Support and Senior Consultant Teams to be close from our customers and support our partners.

What drives us

What began in 1991 with the invention of the internet is now commonly called the “digitisation of society” or “digital transformation”. What’s behind this is a change as rapid as it is radical – in habits, processes, business models and the manner in which people and companies deal with each other. We have been meeting this challenge since the company was founded in 2000.

What we believe

Digital interfaces to customers are an essential driver of modern companies’ value creation. We recognise this in the continuously increasing enquiries and orders from our customers via service centres and e-commerce systems. Lifestyle habits are being revolutionised. People’s changing communication behaviour is just one indicator of this. In order to keep close to their customers, companies and institutions also have to be flexible.

What we work on

With our software technologies, we enable our customers to continuously increase the number of digital customer relationships across all channels and strengthen the value of these customer relationships.

Management Team

Stefan Grieben,


As Chief Executive Officer at novomind AG, Stefan Grieben has been responsible for strategic corporate management since 2022. He is also responsible for the areas of Human Resources, Sales and Research & Development in the Customer Service business division.

After studying business informatics, Stefan Grieben began his career at novomind AG as a software engineer in 2000. A short time after joining the company, he took on additional tasks in sales as an e-commerce project manager. Stefan Grieben has been a member of the novomind management team since 2006 and was appointed to the Executive Board in January 2012.



Stan Carstensen,


As Chief Operating Officer, Stan (Jörg) Carstensen has been responsible for Professional Services & Sales in the Digital Commerce business division of novomind AG since January 2019.

Backed by a degree in agricultural engineering, he has spent more than 13 years in leading positions in the e-commerce industry: first as part of a digital agency, then in the retail sector at Tchibo, where he was responsible for content management and the further development of country-specific online shops. He then switched to consulting and was part of the management team at mindwyse (now dgroup). Stan Carstensen took over large e-shops, IBM WebSphere Commerce, novomind iSHOP projects and mobile app projects at novomind in 2013.


Thomas Köhler,


As Chief Operating Officer, Thomas Köhler has been responsible for Professional Services and International Activities in the Customer Service business division at novomind since January 2019.

Thomas Köhler's career is closely intertwined with novomind's development. From the original idea of using chatbots as virtual consultants in customer service, to modern PIM and eCommerce solutions, Thomas Köhler, as a business IT specialist, has experience in complex customer scenarios and product architecture. Thomas Köhler has been a member of the management team since 2006 and was appointed to the Executive Board in 2012.


Mark Moeken,


As Chief Financial Officer, Mark Moeken has been responsible for the Finance & Legal division of the Executive Board at novomind AG since January 2019.

Mark Moeken's professional career began in 2005 at a Hamburg IT outsourcing service provider, where he initially worked as part of a cooperative degree programme and then as a controller for several years. Backed by a degree in business informatics from a university of applied sciences, he then switched to novomind as a controller. He has also been a commercial director and member of the management team and was responsible for the areas of Finance, Controlling and Law.


Markus Rohmeyer,


As Chief Product Officer, Markus Rohmeyer has been responsible for Product Management and Marketing at novomind AG since January 2019. He also heads up the area of Research & Development for the Digital Commerce business division.

Markus Rohmeyer has a vast wealth of experience in B2C and B2B e-commerce as well as in product information management (PIM). Backed by a degree in engineering, he has worked in various managerial positions in software development for catalogue management and PIM systems. He took over the PIM division of novomind AG in July 2010.



Hossam Amer,

Managing Director - novomind MEA

Hossam Amer, Co-Founder and Managing Director for novomind MEA, is a highly-accomplished business developer and sales professional with 20 years of experience in the enterprise and customer services software industry. Prior to starting novomind MEA subsidiary, he held managerial positions at customer services solutions vendors including Avaya and Teleopti. Hossam has BSc in electronic engineering and MBA.    


Fadi Hani,

Managing Partner - novomind MEA

Fadi joined the novomind MEA team with a focus on accelerating the sales & marketing momentum across the Middle East & Africa region. Fadi spent majority of his career building & leading sales teams with a focus on consultative & value selling in major & global companies like Avaya, Oracle & NCR. He will be building on the customer success stories in the UAE, Saudi & Egypt. Fadi will be working closely with novomind MEA Managing Director and Partner, Hossam Amer.



Your contact for

press inquiries

Maryna Borovska
Tel.: +971 (0) 4 371 2597

Show press releases

novomind Logo Download:
Download 2 Logos (74 kb)


Our solution providers help our customers in implementing, operating and further developing our standard software solutions. Our technology partners supplement our solutions with the latest innovative technology. Which is why we keep in close contact with a variety of universities as well as research and development associations.

Subsidiaries and sister companies

Success in figures

novomind Benefits

More than




More than




More than



years in business