The software house novomind from Hamburg. Now in Middle East and Africa.

Intelligent software since 2000.

We are novomind – with hanseatic roots in Hamburg and technology in use worldwide. We develop intelligent commerce and customer service software solutions and belong to the European technology leaders in our business field. We support around 250 companies in Europe and Asia with over 400 employees. And when doing so, our customers’ targets are our agenda. Our areas of activity are online retail and electronic customer communication. The service spectrum is as broad as it is specialised: from individual customer e-business solutions and e-commerce products such as online shops, PIM (Product Information Management) and marketplace integration, up to tailored solutions for contact and service centres. In use everywhere. Artificial intelligence (AI) – developing AI technology is in our DNA and is part of the founding story of novomind. We’re passionate about this – clever and efficient combinations of creative developer spirit and artificial intelligence.

novomind MEA is the Middle east, Africa and North Africa operation for novomind, together with our sister company novomind Egypt, we have big and strong local present with best R&D, Support and Senior Consultant Teams to be close from our customers and support our partners.

What drives us

What began in 1991 with the invention of the internet is now commonly called the “digitisation of society” or “digital transformation”. What’s behind this is a change as rapid as it is radical – in habits, processes, business models and the manner in which people and companies deal with each other. We have been meeting this challenge since the company was founded in 2000.

What we believe

Digital interfaces to customers are an essential driver of modern companies’ value creation. We recognise this in the continuously increasing enquiries and orders from our customers via service centres and e-commerce systems. Lifestyle habits are being revolutionised. People’s changing communication behaviour is just one indicator of this. In order to keep close to their customers, companies and institutions also have to be flexible.

What we work on

With our software technologies, we enable our customers to continuously increase the number of digital customer relationships across all channels and strengthen the value of these customer relationships.

Management Team

Peter Samuelsen,

CEO - Founder

Peter Samuelsen co-founded novomind in 1999. As CEO he is responsible for the areas of finance and strategic company management. A graduate in computer science, he held posts in many different national and internationally active companies, for instance as a systems analyst, project manager and IT manager.



Stan Carstensen,

COO - Professional Services

Stan Carstensen has been responsible for the large e-shops division since 2013. This division implements IBM WebSphere Commerce, novomind iSHOP and mobile APP projects. Previously, the graduate in agricultural engineering was employed for more than 10 years in senior positions in the e-commerce sector: initially in a digital agency, then on the commercial side, where he was responsible for content management and the further development of national online shops. Then he switched to the consulting side of the business, becoming a member of the Management Board of mindwyse (now known as dgroup), where he was responsible for the expansion and further development of e-commerce business, among other things. Since January 2019 he is the COO (Chief Operating Officer) of the Management Board Division Professional Services.


Stefan Grieben,

CTO - Research & Development, Human Resources

After completing his studies in business informatics, Stefan Grieben began his career at novomind AG in the year 2000 as a software developer. Just a short time after joining the company, he undertook additional tasks in sales as an e-commerce project manager. Stefan Grieben was appointed to the Management Board in January 2012 and has been a member of the novomind executive team since 2006. Since January 2019 he is the CTO (Chief Technology Officer) of the Research & Development and Human Resources divisions.



Thomas Köhler,

COO - Global Delivery

Thomas Köhler has gained a lot of experience in the areas of B2C/B2B e-commerce and Product Information Management (PIM). The business information technology specialist started working for large e-commerce projects as early as 1998. He has been working in the area of e-commerce since novomind was founded. His responsibilities include the development of the multi-channel commerce platform novomind iSHOP. Thomas Köhler has been a member of the executive team since 2006 and was appointed to the Management Board in 2012. Since January 2019 he is the Head of COO (Chief Operating Officer) for the division Global Delivery at novomind.


Mark Moeken,

CFO - Finance & Legal

Mark Moeken is the CFO (Chief Financial Officer) at novomind and is responsible for Finance, Controlling and Legal. Before that, the graduate in business informatics (FH) worked as a controller in the enterprise. His professional career began in 2005 in a Hamburg-based IT outsourcing company, in which he first completed a dual degree and then worked for several years as a controller.


Markus Rohmeyer,

CPO - Product Management

Markus Rohmeyer has a wealth of experience spanning more than 12 years in B2C and B2B e-commerce as well as in Product Information Management (PIM). The graduate engineer has worked in many senior positions in software development for catalogue management and PIM systems. He has been responsible for the PIM business division at novomind AG since July 2010. His area of responsibility includes product development of the standard software novomind iPIM and novomind iMARKET. Since January 2019 he is the CPO (Chief Product Officer) of the division product management of novomind.



Hossam Amer,

Managing Director - novomind MEA

Hossam Amer, Co-Founder and Managing Director for novomind MEA, is a highly-accomplished business developer and sales professional with 20 years of experience in the enterprise and customer services software industry. Prior to starting novomind MEA subsidiary, he held managerial positions at customer services solutions vendors including Avaya and Teleopti. Hossam has BSc in electronic engineering and MBA.    


Fadi Hani,

Managing Partner - novomind MEA

Fadi joined the novomind MEA team with a focus on accelerating the sales & marketing momentum across the Middle East & Africa region. Fadi spent majority of his career building & leading sales teams with a focus on consultative & value selling in major & global companies like Avaya, Oracle & NCR. He will be building on the customer success stories in the UAE, Saudi & Egypt. Fadi will be working closely with novomind MEA Managing Director and Partner, Hossam Amer.



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Maryna Borovska
Tel.: +971 (0) 4 371 2597

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Our solution providers help our customers in implementing, operating and further developing our standard software solutions. Our technology partners supplement our solutions with the latest innovative technology. Which is why we keep in close contact with a variety of universities as well as research and development associations.

Subsidiaries and sister companies

Success in figures

novomind Benefits

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years in business