novomind iSHOP Shopmanagement Tools:
flexible and intuitive for top performance
A central backend for a complete shop management
novomind iSHOP Shop Management Tools are your instruments for a flexible and intuitive administering to your online shop. With a central backend you’ll have everything under control – from the Content Management System (CMC) through A/B testing and dynamic categorisation up to product list management, personalisation and reporting. The high-performance and highly efficient novomind iSHOP Shop Management toolset will give you and your shop manager everything you need for a successful online shop with its upgrade levels – and everything without involving your IT.
The novomind iSHOP Shop Management Tools at a glance:
Content Management System (CMS)
Intuitive, integrated CMS tooling. Clear, quick and customer-specific maintenance of all contents. Full control for shop managers at all times.
- Live preview and review function for all contents
- Pre-production of contents
- Changes possible in real-time
- Time-controlled and personalised area management
- WYSIWYG editor switchable to professional mode (HTML)
- Teaser templates as pre-defined, simple operating elements
- Intuitive to use – without involving IT
A/B Testing
Shop managers can provide complete pages with A/B (or more) variants in all areas – without programming or IT help.
- Test configuration with as many variants as you wish
- All shop settings that can be configured by the shop manager in the tooling can be tested
- Test evaluation possible directly in the Shop Management Tool
- Central control of the test run time
- Preview function
Search
Filter, facets, efficiency – quick and out-of-the-box. The search engine supplies ex-tremely precise results and also maintains high performance with large quantities of data. It is ready-to-go immediately with a basic configuration.
Integrated search with dynamic filters and facets
- High performance also with large quantities of data
- Fuzzy search
- Search algorithm can be configured
- Refinement by synonyms, exclusions
- Multi-language support
- Search suggest (top search, categories, brands, products, markets) including blacklisting
- Integrated content search
- Direct search links
- Various possibilities to analyse and optimise searches
- Integrated ASN
- Search index A/B testable
Promotion-Engine
Managing competitions and special campaigns is child’s play
- Promotion management by shop managers for price reductions, free delivery, giveaways etc.
- Controllable at product or shopping basket level
- Possible with individual or general validity (personalised voucher possible)
- Freely definable redemption conditions
Recommendation Engine
Configure optimal conditions for maximum cross- and up-selling via business rules at any time. Real-time evaluations.
- Integrated recommendation engine without extra costs
- Recommendations can be activated without IT know-how and can be played back at any points in the shop
- Product recommendations for cross- and up-selling
- Lots of different recommendation strategies can be chosen
- Possibility to manually “override” the recommendations
- Personalised recommendations based on click behaviour and interests
Dynamic category creation
Create dynamic categories such as “Sale” with smart categories quickly and easily from attributes only available in the shop.
- In-memory technology – products can be charged when calling up a category
- Categories can be created at short notice by the shop manager – without line departments
- Brand categories can be created easily on receipt of the category tree on the basis of the product data
Product list management
Rules-based, automatic sorting for product lists can be created quickly and easily
- Access to shop’s BI data and BI data from external systems for sorting
- Easy setup including preview of product lists
- Various scorecards can be created, global or category-true specification
- Filter per product list or global configuration
- Various setting possibilities for manual optimisation (with hero items, content inserts, SEO boxes per category, etc.)
Support for external online marketing (SEO, SEM and affiliate features)
The shop as a marketing tool
- Meaningful, freely definable URLs
- All SEO standards such as title, description, texts can be updated without IT know-how
- Overview cockpit for all SEO standards can be checked and updated at a glance
- Updated redirects
- Landing pages
- Reports about important SEO information (redirects and 404)
- Updated canonicals with intelligent logic
- Easy to configure affiliate exports including data refining
Personalisation
On the way to the personal online shop – contents can be coordinated and tailored manually and automatically
- Customer-specific product and content recommendation
- 1-to-1 personalisation
- Cross-device user recognition
- Content-personalisation on the basis of user actions
- Touchpoint-specific playback of contents
- Customer segmentation on the basis of interests, purchasing behaviour etc.
- Soft login
Reporting shop events
Get the most out of your shop – on the basis of detailed reporting with concrete action options
- Overview of the most important shop KPIs
- Automatic mail notifications
- By web APP– important KPIs (conversion, sales, …) can be seen directly in the shop using a reveal. So a direct connection can be made between sales figures and the product.